Please fill out our form below if you have any questions or suggestions.
About the Reading High Street Heritage Action Zone
High Street Heritage Action Zones (HSHAZ) are a heritage-led regeneration initiative lead by Historic England, working with local councils and the community to create economic growth and improve the quality of life in our historic high streets.
Reading is one of 68 areas of England to receive a share of a £95 million government fund having secured HSHAZ status for three conservation areas in the centre of the town. As a result, Reading will receive up to £806,500 for the implementation of a four-year programme agreed with Historic England. This amount will be match funded by Reading Borough Council.
Working with Feria Urbanism
Feria Urbanism is a dynamic, award-winning design studio. We have been appointed by the Reading HSHAZ team to support them in delivering change in three heritage-rich areas of the town centre. The team at Feria Urbanism delivers local change by making community aspiration the foundation of our activities. This is enabling and gives people a voice in the design of playful, multifaceted places that enhance local ecologies and community life. We use a range of digital and real life tactics to engage local knowledge, hopes, and collective dreaming.